Chialo
Antwerp, Belgium
2022-23
Chialo is an at-home fitness bench that provides a comprehensive solution catering to both beginners and advanced fitness enthusiasts.
The concept was taken to a initial engineering stage for further investment rounds.
The following video was created my Nanopixel.
THE SOLUTION
Chialo-one not only offers all of the crucial equipment required for progression but does so in a compact package un-rivaled on the market.
Its key innovations include a deployable mirror, versatile floor matt + bench cushion, wheel attachment for elastic band use, deployable leg lift and weight lifting frame that can be stored inside the bench.
Concept validation
Our approach was not theoretical but practical. We designed for real users and continuously sought their feedback through concept validation to ensure our solutions were both functional and user-friendly.
The large Nylon wheel surface area reduces noise and damage when moving and the removable matt helps prevents damage to delicate home flooring. Two key features highlighted as extremely valuable during this concept validation process.
Industrial Design and CMF
One of my tasks was finding a delicate balance for CMF , ID and brand identity. The bench had to exist with aesthetic harmony within the home interior while achieving a reliable and approachable feel for both beginner and advanced enthusiasts.
One of our solutions was to combine neutral exteriors with bright active finishes on the product interior, interaction points and equipment. This resulted in a suitably unobtrusive feel when not in use and active burst of colour when the time comes to exercise.
Understanding Needs
Our project began with a strategic discovery phase, where we delved into understanding the needs and pain points of individuals beginning their fitness journey. This user-centric approach laid the foundation for our entire project.
Beyond user insights, we proactively examined contemporary market trends to spark our creativity. Our goal was not only to meet users' needs but to pioneer innovation in the fitness industry.
